Wednesday, 17 November 2010


So D&Ad is back, can't believe its a been a year since I submitted the last minute boards for the ambient advertising brief.
Our course was invited to a talk from Riannon James at D&AD. After explaining a little about what she does and what d&AD can offer us as students, she showed us past work from last year the winners and the losers and more importantly why a particular entry succeeded or failed showing us 10 pieces of work that was entered for the Nokia connecting people brief.
Riannon also tried to explain what the judges were looking for and apparently it's a spark, and that spark is:

A good idea


On Brief

Well executed

Professional standard

Going back to that term spark, apparently its that piece of work that makes you go wow!
So next month when I choose a brief, tackle it and present the finished product it will have to tick these boxes.

Tuesday, 9 November 2010

Design Buddy!

Today I met with my real design buddy at Redweb.

Gareth Evans, senior designer of the company. We sat down for a quick chat and to get to know each other, he had missed the lunch meeting I had with David last month and it was important that we met to talk about my aims regarding the expectations of me as a student.
We talked about things like a portfolio, blogging and c.v which are all important aspects of me having a career in design.

I was asked what area of design do I want to go down, I was like being asked the single most important question of your life, I stumbled to find and answer.
Perhaps one of the negative aspects with my course may be that i have never had to settle for a particular discipline which in turn has meant I have never branched down a particular path.
I am also aware that this effects most of the people on my course, but for this situation I worried that not having a route will effect my overall buddy experience.
I appreciate that most 40 year olds still don't know what they want to do in there lives, but it wouyld be nice to have some direction.
On the other hand the aims and objectives could be set more generally meaning my goals could be more tailored toward particular aspects of my design.
I doubt this will be a set back and it will require me to do some real thinking about me as a designer
in the future.
After the session I agreed to take to send my blog so that Gareth could get a better understanding of me and my work.