So just thought I would update you on the goings on of the re-branding project after the first crit iIwent a way with a strong concept but the visuals were not justifying the concept. So the last week was spent trying to bang out an improved logo, labeling and packaging. I have worked hard, with the little time I had in the project. The labels and packaging I feel are nearly resolved some final touches like bringing up the levels of the pea illustration, and just general typography issues like character spacing and paragraph styles. Other areas that need addressing, are making the maquette for the products and packaging.
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